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# #end

Getting your Web Site Sponsored
Making money from your web site by hosting ads
Get paid per impression, per click or per action

By Eric Georgieff
November 8, 1999

As any web master knows, if you want to have a fast and reliable web site, without ads from a free hosting company, it is going to cost you.   Most web hosting company's charge between 17 dollars (u.s. funds) and 30 dollars just to host a measly 20 megabyte site with nothing more then CGI access and perhaps Server Side Includes if you're lucky.  Any extra services, such as statistics or perhaps advertising on other sites will cost you more money then you can probably spare, and you can forget about having a software archive on your site, since you would need a T1 line with your own server to store these files.

There are however ways of getting your site sponsored as you shall see.  There are many different ways of getting sponsored, ranging from becoming an affiliate to a site that's trying to sell books to simply placing ads on your pages.  I prefer hosting banner ads, since I don't like asking visitors to buy a product, and I know that I probably won't ever get anybody to buy something through the internet.

Everybody knows what banner ads are by now since almost every site on the internet has them.  There are however two methods of payment where these are concerned:

Combination: Will pay either for impressions of for click-thrus depending on the advertisers the company gets.

Company Pay per click Pay per impression Comment
Focus In

Join the focusIN Specialty Web Network
Minimum 15¢ Minimum 65¢ This is by far the best advertising company we have come across, and that's why we use this company to serve ads on Silicon Guide. They will pay you by click or by impression, depending on what advertisers they can find. However, the figures listed here are only minimums. We have personally had ad campaigns on our site from this company that return much greater sums, up to 1.2 $ per 1000 impressions and up to 30¢ per click. Furthermore, they provide you with detailed statistics, which include all the clicks (whether you get paid for them or not) and impressions for all the different banner campaigns, as well as where you viewers come from, what browser they are using, etc.. They also allow you to have up to 5 different web sites, and consolidate them all into the same account. And they allow you to put your custom code that can be displayed should they ever run out of the high paying banners (this rarely happens). They even have a referral program, that will pay you for sending people to them. And to top all of these benefits off, there is no minimum amount of impressions necessary to qualify.
Datacom 12¢ 0.45$ Looks like a good sponsor, however you must be 18 years of age or older to qualify for it.

Pay per click: These company's will pay you a certain amout of money (usually ranging from 5¢ to 25¢) for each time a visitor to your site clicks on one of the ads you are hosting.  This is usually the payment method of choice for sites with relatively low traffic, since there is no risk for the sponsor.

A few company's worth considering:

Company Pay per click Minimum hits* Comments
Value Click 12¢ to 25¢ 15 000 The only good thing about this one is that it has been around for a while.   However, any site that qualifies for it, would probably be better off going with a pay per impression payment scheme.  Don't let yourself be fooled, anything above 12¢ per click is for sites that get millions of hits per month.
Teknosurf 16-25¢ 0 Looks like it could be a good sponsor, since it does offer more then the others, however their ads appeared so unattractive that no one would really want to click on them.
Narrowcast 21¢ 0 Too many restrictions for anyone to be bothered with them.

* This is the minimum amount of impressions that your site must get per month in order to qualify for this program.

Pay per impression: You will be paid depending on the amount of ads that are displayed on your site (usually ranging from 25¢ to 6$ per 1000 impressions).  This method is prefered by many since you get paid for every ad displayed on your site regardless of whether a viewer clicks on it or not.   This also forces the company's to design attractive banner ads if they want to get the most out of their advertising campaign.

A few company's worth considering:

Company CPM** Minimum hits Comments
Banner-net 2.50$ 4 000 Looks a little bit suspicious, however it is probably the best deal for sites that have around 6 000 hits per month and want to get paid per impression.
Adsdaq 25¢ to 1.35$ 0 This one sucks really badly.  There ads are huge and they only pay you 25¢ per 1000 impressions.  The only sites that qualify for up to 1.35$ are those with millions of hits, who would be crazy to go with this company.  They would also seem not to be accepting any new subscribers.
FlyCast 6.00$ 100 000 This is probably the best option for sites with lots of traffic.
Double Click Not specified 1 000 000 Only for the largest sites, such as AltaVista, etc...

* This is the minimum amount of impressions that your site must get per month in order to qualify for this program.
** Pay per 1000 impressions.

Pay per action: These company's will only pay you when someone clicks on one of their ads (displayed on your site) and that person actually signs up for the service advertised.  I don't believe in this kind of payment plan, since it is quite rare that someone will actually click on an ad, and then sign up for the service on top of that.

A few copany's worth considering:

Company Pay per action Minimum hits Comments
Safe Audit 1.00 to 50$ 0 You get to pick what ads you want to host on your site.  Payment varies greatly depending on what the sponsor is willing to pay.  I don't like Safe Audit very much because if one of the company's ends its campaign before you are mailed a check, you don't get paid.  Setting up the is also a lot of trouble since you have to copy the actual ad to your web server and set up a different html code for every single ad that you want to host.
Amazon.com 20% 0 Will pay you a 20% comission for selling their books.

Hopefully, with my recommendations, you will find a sponsor that suits your traffic level as well as your needs, and will allow you to expand your web site and conquer the digital highway.

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